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Watch Florence Welch navigate through a stormy relationship in “What Kind of Man.”
After teasing fans with a short, lush music video earlier this week, Florence and the Machine is back with another music video for "What Kind of Man," the lead single from the band's upcoming album, How Big How Blue How Beautiful.
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Florence Welch incorporates weather phenomena, dialogues with a nameless lover, and a team of interpretive dancers to express the frantic frustration of her lyrics.
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"So you think that people who suffer together would be more connected than people who pretend?" Florence asks before chaos befalls the pair.
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Album opener "Ship to Wreck" was written alongside Kid Harpoon, the London-based songwriter and producer with whom she'd written the pulsating "Shake It Out." Ceremonials producer Paul Epworth had a hand in crafting "Mother," the album's explosive closing track. Isa Summers, the "Machine" of the band, co-wrote the album's soaring title track.