The retail giant’s family-discount program is only known as Amazon Mom in the United States — it’s known as Amazon Family in other countries. #AmazonFamilyUS
Parent's Twitter and Facebook feeds across the US have been lighting up with the following graphic this morning:
Christ Routly / Via daddydoctrines.com
The movement has largely been inspired by the passing of Oren Miller, the father and blogger behind bloggerfather.com.
Miller was a giant in the online parenting community, who had long questioned Amazon.com's branding of their family rewards program as "Amazon Mom" in the US, and was championing for a change.
Oren Miller / Via bloggerfather.com
"Please sign that petition. Please. It's not about a name and it's not about me personally being offended and it's not about stupid emails about yoga classes. It's about a company that looks at the US, then looks at England, and then decides that over there, parent equals mom or dad, while here, well, we're not ready for that yet."