http://ift.tt/1B7ZemU
They teamed up with the organization SPARK to make female history more visible.
A group of young women activists noticed something troubling when they scrolled through years of Google Doodles: Most people honored were white men.
Mike Dutton / Google
From 2010 through 2013, only 17% of Doodles featured women. Only 4% spotlighted women of color, according to research done by SPARK, an activist group for teenagers and young adults.
Betsy Bauer / Google
Using statistics, the women made their case to Google. The company had already been working toward diversifying Doodles, and wanted to work with the SPARK team on a new project.